In our experience - there is much that can be given AND received by small businesses when they partner in the community. The secret is - it's much better to do it as part of a team.
Cause-related business teams can become mentors to clients of non-profits. The business, in turn, receives interns who can help them with anything from operations to business development. Cause-related business teams can help raise awareness for an organization and its' cause - while creating positive PR and advertising for themselves. And - cause-related business teams can help non-profits raise much-needed funds - while expanding their personal customer base.
Advertising - services - hard goods. In short, anything a small business sells can be "consigned" to a non-profit. Consignment implies just what it always has. When a sale is made, the business gets some of the profit. The non-profit gets some of the profit. It's a win-win. We like to call it "shared fundraising".
Why is being part of a "team" so important? For the same reasons it always has been. To create more noise. To bring more resources to the table. To multiply the energy for doing good - and building the economy (which is, by the way, also doing good).
Small businesses have the power to strengthen our communities while building their customer base. Are you ready to get in the game? Find our Google Plus Community here!